Why Multimedia Presentation Software With Video Capabilities Matters

Oftentimes we create and design presentations with tools such as PowerPoint but there’s a level of frustration in the creation process irrespective of how beautiful it looks.  Sometimes in order to avoid this frustration, we’ll hire a design firm that can create beautiful slides for sales teams and organizations to look their best and win more deals.

Interestingly enough, even if companies are happy with the traditional static graphics and text on their presentation decks, they still feel uncomfortable with how PowerPoint handles video and other multimedia properties.  Video in presentations  further buttress our messages and without a smooth transition from a static slide to a video, something seems diminished in our presentations.  Whether you are giving a TED talk or preparing your sales team for a major pitch, video is what brings life into our presentations. (more…)

Continue ReadingWhy Multimedia Presentation Software With Video Capabilities Matters

Effective Sales Presentation Tips & Ideas – Win More Business

Salespeople are constantly looking for sales presentation tips to create compelling presentations that convince the audience to buy or perform the suggested action. Being unique and different while effective remains the core of how salespeople succeed in business presentations, If you are going to utilize presentation software to design and create your presentation, there are certain elements and strategies that are tried and true and can help salespeople win more business. From our years of experience, we have seen many who have done amazing jobs leverage effective presentation techniques, and we wanted to supply several strategies you can utilize to help you win more business.

(more…)

Continue ReadingEffective Sales Presentation Tips & Ideas – Win More Business

Presentation Tools: The Missing Piece In A Marketer’s Tool Kit

See full funnel image here.

Imagine you’re an enterprise spending $100,000 a month on various advertising channels that you expect will generate leads and overall interest in your company through your website.  How important would you consider the aesthetic appeal and feel of your website to be in converting those visitors into actual leads?  Would you invest in a high-converting website?  Of course you would.  Sending traffic to a low-converting website is wasted marketing spend.  For that reason, many organizations are increasing their marketing budgets or, at minimum, allocating those resources to website analytics and conversion tracking tools that allow for split testing and other optimization.  We’ve even seen companies spend anywhere from $10,000 up to $1 million just on conversion tracking and analytics software such as Marketo and Unbounce.  These companies understand that they must have an effective website that supports their $100,000/month marketing spend.  If not, their marketing spend is not working as effectively as it could.

(more…)

Continue ReadingPresentation Tools: The Missing Piece In A Marketer’s Tool Kit

The Importance of Video in Presentations

It’s no secret that videos are a valuable way of communicating information. With attention spans dropping and the need to get larger amounts of information across in a shorter period, a well-placed video can take your presentation to the next level.

While many presentation software programs may not support seamless video integration, you really can’t afford to not make this an important consideration when making your purchasing decisions.  What is the cost of not using video in all of your corporate presentations?

According to eMarketer, YouTube will bring in $1.13 billion in video ad revenue this year, or roughly 19% of the US digital advertising business. Any CMO would agree that video is the most powerful digital marketing tool available.

For budget-conscious professionals, investing in projectors under 250 can be a cost-effective way to enhance video presentations. These affordable options provide excellent image quality, making them great for meetings, classrooms, or personal use.

With that said, surprisingly most companies don’t use video in their presentation. Powerpoint makes this challenging, and sending large attachments with embedded video files can also be a pain. No sales executive ever wants to be in a pitch and navigate to a slide with a big red X on it.

Read more on :What is the Best Way to Deliver Presentations with Authenticity?


Online presentations
(more…)

Continue ReadingThe Importance of Video in Presentations