The Importance of Video in Presentations

It’s no secret that videos are a valuable way of communicating information. With attention spans dropping and the need to get larger amounts of information across in a shorter period of time, a well placed video can take your presentation to the next level. While many presentation software programs may not support seamless video integration, you really can’t afford to not make this an important consideration when making your purchasing decisions.  What is the cost of not using video in all of your presentations?

According toto eMarketer, YouTube will bring in $1.13 billion in video ad revenue this year, or roughly 19% of US digital advertising business. Any CMO would agree that video is the most powerful digital marketing tool available. With that said, surprisingly most companies don’t use video in their presentation. Powerpoint makes this challenging, and sending large attachments with embedded video files can also be a pain. No sales executive ever wants to be in a pitch and navigate to a slide with a big red X on it.

Reasons why video is key:

• Video  is more persuasive than other types of content because the human brain requires emotional input to make decisions. No technology is better at conveying emotion than video. This is due to the fact that video caters to both the brains’ visual and auditory systems, picking up on cues like body language, facial expressions, imagery and music. This can elicit an emotional bond that will influence a person’s choices or action.
• According to MarketingCharts, more than 60 percent of consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase.

A new infographic from Wyzowl shows that only 10% of people remember what they hear. Reading doesn’t help much either since only about 20% of people remembering what they read. But conversely 80% of people remember what they see and do. And it’s more than just that. They also learned that visuals are processed 60,000x faster than text and that 93% of communication is nonverbal. Check out the full infographic below (Click image to see larger version)

The Power of Visual Communication Infographic via Wyzowl

For more information on CustomShow’s presentation software, connect with us here. And if you’re interested in design information, connect with our partner design agency SalesGraphics.

With every good presentation is a good presentation builder that fit the intricacies and identity of your organization. At CustomShow, we believe our presentation software can do just that. View the power of CustomShow in the video below: