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The Importance of Video in Presentations

It’s no secret that videos are a valuable way of communicating information. With attention spans dropping and the need to get larger amounts of information across in a shorter period, a well-placed video can take your presentation to the next level. While many presentation software programs may not support seamless video integration, you really can’t afford to not make this an important consideration when making your purchasing decisions.  What is the cost of not using video in all of your corporate presentations?

According to eMarketer, YouTube will bring in $1.13 billion in video ad revenue this year, or roughly 19% of the US digital advertising business. Any CMO would agree that video is the most powerful digital marketing tool available. With that said, surprisingly most companies don’t use video in their presentation. Powerpoint makes this challenging, and sending large attachments with embedded video files can also be a pain. No sales executive ever wants to be in a pitch and navigate to a slide with a big red X on it.


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Reasons why video is key:

The Emotional Resonance of Video

Its unparalleled ability to convey emotion is at the heart of video’s dominance in presentations. Unlike any other medium, video engages both the visual and auditory senses, creating a powerful channel for emotional and informational content. Through the nuanced conveyance of body language, facial expressions, and music, video forms an emotional bridge to the viewer, influencing decisions and actions in a way static images and text simply cannot. This emotional connection is pivotal in decision-making processes, as the human brain is wired to respond to narrative and emotional cues.

Educating and Engaging Consumers

In a world of information, capturing and retaining audience attention is paramount. Over 60% of consumers are willing to invest at least two minutes watching a video that educates them about a product they are interested in purchasing, according to MarketingCharts. This statistic underscores the video’s exceptional ability to engage viewers, making it a critical tool for presenters aiming to inform and persuade. Furthermore, video dubbing extends this engagement, breaking language barriers and making content accessible to a broader audience, thereby enhancing comprehension and relatability.

Simplifying Complexity

One of the video’s most significant advantages is its ability to demystify complex or abstract concepts from just fonts and images. Through visual demonstration, videos can illuminate intricate topics, such as the workings of a new software tool, more effectively than the most eloquent verbal description. This clarity not only aids understanding but also ensures the retention of information, a key objective in any presentation.

Professionalism and Personal Touch

Incorporating high-quality video content can markedly elevate the professionalism of a presentation. A well-produced video signals attention to detail and a commitment to quality attributes highly valued in professional contexts. Simultaneously, video offers a unique opportunity to infuse presentations with a personal touch. By allowing presenters to connect with their audience on a human level, video fosters a sense of intimacy and engagement that static slides cannot replicate.

The Versatility of Video

The adaptability of video as a presentation tool is unmatched. Whether used to kickstart a discussion, underscore a critical point, or visualize data, the video’s flexibility enhances its value. This versatility enables presenters to craft messages that are not only informative but also memorable and engaging.

A new infographic from Wyzowl shows that only 10% of people remember what they hear. Reading doesn’t help much either since only about 20% of people remember what they read. But conversely, 80% of people remember what they see and do. And it’s more than just that. They also learned that visuals are processed 60,000 faster than text and that 93% of communication is nonverbal. Check out the full infographic below (Click the image to see a larger version)

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The Power of Visual Communication Infographic via Wyzowl

For more information on CustomShow’s presentation software, connect with us here. If you’re interested in design information, connect with our partner design agency SalesGraphics.

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Every good presentation is a good presentation builder that fits the intricacies and identity of your organization. At CustomShow, we believe our presentation software can do just that. Overall, the importance of video in presentations cannot be overstated. Whether you are giving a presentation at work, in school, or to a group of friends, video is a powerful tool that can help you to engage and educate your audience in a way that is both effective and enjoyable.

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