Creating & Giving Presentations: Expert Tips from 10 Pros

Creating, designing, and delivering better presentations can be a challenge.  Many individuals, and marketing and sales organizations want presentation software that can handle all of their needs.  Aside from that, we all need to develop the right skills to both create and deliver amazing presentations that yield results.  At CustomShow, we appreciate the craft of designing well branded presentations as well as the skill in delivering them.  For that reason, we connected with several influencers and IT consultants in the presentation space who are experts in presentation software, delivery, design, and effectiveness.  We posed 4 questions and you can read the interviews below.

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Buying Cycle vs Sales Process – Perfect Timing Activation

In buying cycle vs sales process, the sales process is clear for most professionals.  You perform your level of prospecting, initiate contact, assess the needs of the prospects, present your offer, schedule an appointment, and hopefully present and close the deal (plenty of steps in between those stages).  But the remaining challenges for salespeople are more clearly understanding the buying cycle of their prospects and connecting with them at the right time.  Even as I’m writing this, I received a cold call from someone who knew about my business and apparently knew me, but they simply caught me when I wasn’t interested in hearing the offer nor was it something I even cared for.

Some of the best ways for sales professionals to master the sales process is by understanding the channels in which to communicate with prospects and finally when’s the right time to establish contact.  But first, we must understand the process for each cycle.

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Marketing Strategy Presentation Ideas – The Right Approach

From our relationships with sales and marketing teams, we get requests to assist with marketing presentations that can be leveraged by marketing teams.  The CustomShow presentation software we utilize in-house is great for this and ultimately helps teams create better looking presentations.

That said, there is still a need to create ideas and strategies that are effective in our engaging presentations. Whether we’re working as part of a global marketing strategy, there should be no compromises made on quality.

The content is critical- not just the look and feel of it.  As marketers, we must not only revert back to our marketing training but also create fresh content that is inspired by our general marketing and best practices.  What does all this mean?  Whether you are creating a presentation that you truly want to leverage to market your brand or if you are making general marketing recommendations to people, here are some core areas of a marketing presentation strategy tip to accomplish this.

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