Category: Marketing

B2B Sales & Marketing Funnel

See full funnel image here. The confluence of sales and marketing continues to take shape everyday as companies work to integrate the two.  There remains strong similarities between the marketing and sales funnel and the overall functions of …

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Top 7 Marketing Tools For Team Collaboration

In order for marketing teams to be effective, it’s important to have the ability to collaborate effectively. While many teams may use tools that aren’t collaborative (such as Powerpoint, Keynote, ClearSlide etc.) there are a variety of tools that are designed to help teams collaborate. Marketing is one of those segments that collaborates with multiple teams – from design, to marketing and sales. In order to do this effectively it’s important that you have the right set of tools.

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Lead Nurturing and Management: Turning Them Into R...

The top of the marketing and sales funnel is critical to creating brand awareness.  Finding all ways to attract website visitors and prospects to your company remains the foundation of any marketing and advertising campaign.  Marketing executives oftentimes …

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Presentation Tools: The Missing Piece In A Markete...

See full funnel image here. Imagine you’re an enterprise spending $100,000 a month on various advertising channels that you expect will generate leads and overall interest in your company through your website.  How important would you consider the aesthetic …

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