We asked experts on Twitter the following question: What is the key to a successful sales presentation? Read below for the expertise from different presentation and sales coaches from around the globe. And if you like what you see, be sure to follow them by clicking directly to their profile from below.
1. Stacey Hanke- Chicago
Getting to know your audience is crucial. No one will care about what you’re presenting unless you make it about them and their needs.
@CustomShow My tip: Get to know your audience so well that you can have a conversation about their needs instead of trying to sell to them.
— Stacey Hanke (@StaceyHankeInc) October 7, 2014
2. Paul Parish- Manchester
Being brief, simple, and memorable is imperative to close the deal. Throwing out tons of data and text heavy slides will bore and quickly loose your prospect. The rule of three is also something good to keep in mind – your audience is more likely to consume information if it is written in groups of threes.
@CustomShow keep it brief, keep it simple and keep it memorable. And use the rule of 3 … — DoRemarkable Paul (@Paul_Parish) October 7, 2014
3. + 4. Patricia Fripp- San Francisco, CA
Retaining customers is also vital and makes much more sense than spending much more to acquire new ones. Speaking their language and knowing their needs is a good way to make sure they stay with you and don’t go elsewhere with their business.
Sure. “The real sale comes after the sale, reselling the #customer you have to retain their #business.” @CustomShow
— Patricia Fripp (@PFripp) October 6, 2014
Here is another @CustomShow . “Know what your prospects will never disagree with.” #sales #speaking #FrippVT — Patricia Fripp (@PFripp) October 6, 2014
5. Mike Aoki- Toronto, Canada
Always do your research ahead of time and prepare as much as possible before getting in front of your client. Answering any questions they may have before they ask them is a great way to win the business.
@CustomShow Preparation is the key to a great sales presentation: find out what the client needs to know, and answer it! #presentations
— Mike Aoki (@mikeaoki) October 6, 2014
6. Ryan Vena- Philadelphia, PA
Have the right tools. Don’t allow your message to get lost in the medium and keep your audience engaged by being prepared.
@CustomShow Keys to successful sales presentation: preparation and having the right tools. If u have these, you’ll never lose your audience — Ryan Vena (@SuperVena5) October 1, 2014
7. Jan van Setten – Netherlands
A presentation is going well if the prospect is doing the majority of the talking. Present what you have to say then really listen to their needs. Be engaging and you’ll be much more likely to gain their trust.
@CustomShow Tell less, ask more. And listen. Than ‘dance’!
— Jan van Setten (@janvansetten) October 1, 2014
8. Randy Glasbergen- Mayberry
Keep your presentations fun and lighthearted by breaking up your content with images and cartoons
@CustomShow cartoons are the key to a great presentation!
— Randy Glasbergen (@RGlasbergen) October 9, 2014
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