We took to Twitter to ask what keys various experts may have on giving effective sales presentations. Check out the responses below and click on their name to go to their twitter profile.
1. Make it a discussion
@CustomShow Try not to present. Make it a discussion instead. Get the client to take ownership of a joint solution.
— Ian Brodie (@ianbrodie) May 7, 2014
2. Focus on the customer
@CustomShow Frame everything in terms of what it means to the prospect–Their challenges, their concerns, their goals, their results. — The Sales Heretic™ (@DonCooper) May 7, 2014
3. Structure your presentation
@CustomShow Use the following structure when describing each part of your product / service. Problem, feature benefit proof example. — Colleen Francis (@EngageColleen) May 7, 2014
4. Understand the buyers needs
@CustomShow understand your buyer and present ways to help them – don’t ramble on and on about you and your company. Or product features.
— Lori Richardson (@scoremoresales) May 7, 2014
5. Read this book
Sure. #sales #presentation tips in 140 will likely be trite @CustomShow. Instead, read: http://t.co/YsTu22iJao by @jackmalcolm
— Mike Kunkle (@Mike_Kunkle) May 7, 2014
6. Use pauses for emphasis
@CustomShow Use SILENCE……………………………………….. to add drama ……… as well as underline and emphasise your points — Ian Knowlson (@IanKnowlson) May 6, 2014
7. Take the time to understand the situation fully
@customshow 1) share your understanding of the customer’s situation; if you can’t do that, then you’re presenting prematurely — Mike Weinberg (@mike_weinberg) May 6, 2014
8. Make it a dialog
@customshow 2) just because it’s a presentation, there’s no law that it must be 1-way communication. Turn it into a dialogue
— Mike Weinberg (@mike_weinberg) May 6, 2014
9. Increase engagement by making your presentation educational, motivational and fun.
@CustomShow A good presentation is educational, motivational and fun. When you have those 3 ingredients, people will engage with you.
— Tom Hopkins (@TomHopkinsSales) May 5, 2014
10. Ask questions
@CustomShow asking questions and keeping the listener/audience involved — Butch Bellah (@salespowertips) May 5, 2014
11. Use eye-contact and be clear
@CustomShow @Sales_Source May be stating the obvious but.. Be clear, concise, and remember to make eye contact with the audience. #sales — Nitin Thukral (@Thukral_Nitin) May 5, 2014
12. Focus on what is important to the client
@CustomShow Uncover your client’s hot button and their criteria before you start presenting. Ask questions about what is important to them.
— Alen Mayer, CSP (@mayeralen) May 5, 2014
13. Encourage audience participation
@CustomShow Follow the 2 minute rule Every 2 mins make it interactive by asking a question or having the audience the audience get involved
— Paul Castain (@paulcastain) May 5, 2014
Got your own tweet tip? Join the conversation by tweeting us @CustomShow. If you’re looking for more design tips and tricks check out our partner SalesGraphics.
