Both sales and marketing teams are always looking for better ways to increase efficiency in the sales process. The time it takes to go from prospecting to closing the final sale can be a long and drawn out one. But there are both tools and practices that companies can put in place to help enable the sales process.
The definition may seem self explanatory but presentation is more than just a tool for creating presentations. Depending on the consumer and actual need, we see it as providing many aspects to many organizations. While Wikipedia provides a decent definition of presentation software, we thought we’d provide the true definition of presentation software; that which we think should provide larger organizations with sales and marketing teams as well as companies that do a lot of collaborating and are concerned about a consistent brand message.
We asked experts on Twitter the following question: What is the key to a successful sales presentation? Read below for the expertise from different presentation and sales coaches from around the globe. And if you like what you see, be sure to follow them by clicking directly to their profile from below.
Getting to know your audience is crucial. No one will care about what you’re presenting unless you make it about them and their needs.
@CustomShow My tip: Get to know your audience so well that you can have a conversation about their needs instead of trying to sell to them.
— Stacey Hanke (@StaceyHankeInc) October 7, 2014
It’s a fact that most people are not comfortable at all when they have to present something to big groups. This is a shame though and that’s because if you can nail certain presentations, then you can (depending on situation) influence VCs, customers, potential employees, but also business partners and one can only imagine what opportunities may arise from doing so. Studies also show that the ability to deliver presentations in a corporate environment traditionally leads to career advancement. Therefore, if you’re not good with presentations at all, then let’s take a closer look at some of the tips you could use so that from now on you’ll always be able to deliver great presentations.
"This is a great solution for our businesses but it is too expensive and we'll never get buy-in from management since budgets are tight and PowerPoint is costing us nothing." Is that statement really true though? Is PowerPoint actually free?
We had the pleasure of chatting with presentation expert Gavin McMahon surrounding his insights on presentations as it relates to sales and marketing messaging.