Blog Details

Inspiring Presentations in B2B: Know How It Works


Inspiring presentations can help you connect with your audience, drive home key points and get the desired results. They can also make a huge difference in how people perceive your brand and company. In fact, if you’ve ever seen a great presentation or presentation template that left an impression, it’s likely because of its inspiring nature. 

A research study found that just three hours after a presentation, 85% of the audience can remember content presented visually vs. 70% who can retain verbal content. However, after three days, 60% can still remember the visual content, whereas only 10% can remember something from the oral presentation.

Inspiring Presentations are Easier to Create Than You Think.

You don’t need to be a professional to create an inspiring presentation. You don’t even need to be a pro storyteller or speaker.

Check out below inspiring presentations​ with image collections:

The key is understanding the elements that make up an inspiring presentation and how they work together to engage your audience. Once you know this, it’s easy enough for anyone with some basic skills in CustomShow or PowerPoint (or even Google Slides) to put together a winning presentation that gets people excited about your brand or product!

Let’s take a look at some tips that will help inspire your next B2B sales presentation:

The Power of Storytelling


Storytelling in B2B presentations goes beyond facts and figures; it forges an emotional connection and helps your audience envision the benefits of your solution in a real-world context. Whether through client success stories or your company’s narrative, storytelling can inspire and leave a lasting impression. In B2B presentations, storytelling can take various forms:

Client Success Stories: Sharing real-life examples of how your product or service has positively impacted clients can be a compelling way to connect with prospects. For instance, you can highlight a case where your solution led to a significant increase in a client’s revenue or efficiency. This showcases the tangible value of your offering and adds a human touch to your great presentation.

Company Journey: Narrating your company’s journey, including its challenges, successes, and future aspirations, can create a relatable and inspiring story. For example, you can describe how your company evolved to meet market demands and the lessons learned. This can resonate with clients who appreciate your resilience and adaptability.

Impactful Content

You’ve prepared a presentation. You know what you want to say, and you have the data to back it up. You’re ready for your audience… or are you?

  • How do I structure my content so that it’s engaging and persuasive?
  • How can I make sure my message gets through to my audience?

These are questions many presenters ask themselves when thinking about how best to convey their message, especially if their presentation is part of a larger campaign or initiative that requires multiple steps, such as lead generation or new product launch planning. The answer lies not only in crafting an dynamic presentation but also in ensuring there’s enough context around each step so people understand its relevance without having every detail spelled out explicitly and this is where impactful B2B presentations come into play!

Data-Driven Presentations

One way to make your presentations more impactful is by using data and statistics. You can incorporate this approach into your slides by presenting it in a visual way, such as using videos, graphs, SVGs or charts. For example, if you are talking about how many clicks a specific website gets per month, you could show that number on a bar chart with each month represented by different colors for easy comparison between them.

Another strategy for incorporating interactive elements into your presentations is through gamification strategies such as badges or points systems that reward attendees for answering questions correctly and engaging with the content of the presentation throughout it’s duration (i.e., asking questions).

Audience Engagement

Young team leader
Young team leader in big corporation briefing coworkers pointing at graph meeting. Corporate staff discussing new business application with colleagues looking at screen

Engaging your B2B audience is a critical aspect of creating inspiring presentations. It’s about maintaining their attention and interest throughout the presentation. Here’s how you can achieve this:

Interactive Elements: Incorporating interactive elements, such as polls, surveys, and Q&A sessions, can actively involve your audience. For example, during a virtual B2B presentation, you can use real-time polls to gather insights into your audience’s preferences or challenges. This not only keeps them engaged but also provides valuable data for tailoring your presentation to their needs.

Storytelling and Relatability: Connecting with your audience on a personal level is essential. Sharing relatable stories or experiences that resonate with their challenges can be powerful. For instance, you can recount how your product or service solved a specific issue, making it easier for your B2B clients to see how it can do the same for them.

Use Tools and Technology


B2B presentations are often made using PowerPoint or Keynote, but there’s a lot more to it than that. You can also presentation alternatives tools like CustomShow, Canva and Prezi to create visually appealing content that will grab the attention of your audience.

When creating an outline for your presentation, think about how you want to structure each section before diving into the details–and then stick with it! If you’re going off script during key moments in your creative presentation, chances are you’ll lose some people along the way.

Next Steps

Inspiring presentations are an essential part of your B2B marketing strategy. They help you connect with your audience, increase engagement and inspire action. If you’re looking for inspiration on how to create an inspiring presentation, Create your inspiring presentation with CustomShow today.