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How To Make A Presentation: The Importance of Delivery


Earlier on our blog, we featured the four keys to a great presentation. These four elements are Content, Design, Structure and Delivery. Today we’re going to highlight the important aspects of the delivery and ultimately how to make a presentation great.

The substance of your presentation is valuable, but delivery matters just as much. It determines success or failure. How you present your content, engage your audience, and leave an impact are delivery elements that can turn an ordinary presentation into an unforgettable experience. This blog explores not only what to include but also how to deliver effectively. We emphasize the crucial role of delivery in leaving a lasting impression, whether you’re in a room full of professionals.

2 Major Consequences if the Presentation is not Delivered Effectively.

1. Loss of Audience Engagement:

Ineffective delivery can lead to a disengaged audience. When a presentation lacks enthusiasm, clarity, or engagement, attendees are more likely to lose interest and become distracted. This can result in reduced retention of key information and a missed opportunity to convey your message effectively. Without engagement, your audience may leave the presentation without a clear understanding of your content.

2. Diminished Impact and Influence:

A poorly delivered presentation can diminish your overall impact and influence. Even if you have compelling content, ineffective communication can significantly reduce its impact. It may compromise your ability to persuade, inspire, or inform your audience, ultimately impacting the desired outcomes of your presentation. Inadequate delivery can leave your audience unconvinced, unimpressed, or uninspired, making it challenging to achieve your intended goals.

We have been building and delivering presentations at CustomShow for over a decade and at Sales Graphics for 40 years before that, so we’ve seen our share of presentations. So here are several keys of delivery that we have observed over the years.

CustomShow can be instrumental in enhancing the effective delivery of presentations. The tool streamlines and enhances the delivery process with its user-friendly interface and feature-rich platform. It offers a variety of tools and capabilities, including interactive elements, multimedia integration, and professionally designed templates, all of which contribute to creating presentations that captivate the audience and effectively convey information. Through its user-centric design and accessible features, CustomShow empowers presenters to focus on their delivery, helping them engage their audience more effectively and leave a lasting impact.

Climb to success

The Right Delivery: It Doesn’t Mean A Thing If It Ain’t Got That Swing.

  • Even if you nail the content, design and structure, it doesn’t mean a thing if no one sees it. Presentations, whether they concern marketing or the explanation of what constitutes a witness signature, transcend mere documents or files; they represent a dynamic experience shared between a presenter and their audience.

  • Delivery – both by the presenter and by the presentation technology they use. Whether presenting in a boardroom, off an iPad, over the Web or as a print-out, the right delivery can make all the difference between a great presentation, a missed opportunity, or a presentation disaster. All the other elements don’t matter if the delivery just doesn’t work.

  • Delivery refers to both how the Presenter delivers the presentation and what platform the presentation is delivered on. Presentation skills are necessary for anyone who plans on making a living from presentations or whose business depends on giving effective presentations. For example, if you start selling through Amazon, you can present the new products or changes in your existing products engagingly. We’ve worked with a wide range of presentation coaches and read a lot on the subject, and taking the time to find out more about your presentation skills and how they can be improved will always return results.

  • Just as important as the Presenter’s skills are the platform and technology used to deliver your great presentation. The tool you use to deliver your presentation is one of the most overlooked elements of a presentation. Just as your content, design and structure need to match the situation and audience, how you deliver your presentation matters. Whether you’re presenting about eCommerce platforms, B2B industries, or SaaS products, the way you deliver also matters a lot. Presenting to a boardroom full of senior executives may require a different tool than a one-on-one presentation over lunch. Webinars or conference calls call for a different type of technology as well. Often people pick the presentation tool that they’re most familiar with or just happen to be there (aka PowerPoint). People don’t think about what the specific delivery needs are.

  • PowerPoint used to be the only option -whether you were handing out print-outs, presenting on a projector, or emailing someone a follow-up. We compiled a list of PowerPoint alternatives. Which one is right for you depends on your content, your design, and your audience. For businesses that rely on presentations to close business. We think it’s important to find a platform that supports both a wide range of content and design options as well as a wide range of structure and delivery options. iPad-only presentation apps are great for that particular audience but can’t be repurposed or extended to other situations. The same goes for desktop software that requires a laptop and can’t be collaborative or shared over the Web.
Virtual Presentations

In closing, understanding how you need to deliver your presentations across your organization. And then choosing a platform that supports those delivery options can be the difference between just an assortment of documents, data and design versus a library of GREAT presentations.

Check out all four keys here and if you’re interested in learning more about CustomShow schedule a free demo today.

Read more on: What do you Need to Think About Before Designing the Presentation?

Every good presentation is a good presentation builder that fits the intricacies and identity of your organization. At CustomShow, we believe our presentation software can do just that.

Read more on : When Creating a Presentation Based on Lots of Data, What Principle Should You Bear in Mind?