In order for marketing teams to be effective, it's important to have the ability to collaborate effectively. While many teams may use tools that aren’t collaborative (such as Powerpoint, Keynote, ClearSlide etc.) there are a variety of tools that are designed to help teams collaborate. Marketing is one of those segments that collaborates with multiple teams - from design, to marketing and sales. In order to do this effectively it's important that you have the right set of tools.