In order for marketing teams to be effective, it’s important to have the ability and tools to collaborate effectively. While many teams may use marketing tools that aren’t collaborative (such as Powerpoint, Keynote, ClearSlide etc.) there are a variety of marketing tools that are designed to help teams collaborate. Marketing is one of those segments that collaborates with multiple teams – from design, to marketing and sales. In order to do this effectively it’s important that you have the right set of tools.
Before getting to the list of marketing tools, a note on team collaboration. For the purposes of this post we’re defining team colaboration as teams that are working on content and have multiple people contributing regardless of location. These may include both internal and external teams that are both interactive within their team and within other teams.
The top seven marketing tools for team collaboration are:
This online app is a fantastic communication tool for businesses. It allows you to share your screen with the people you’re calling in addition to having a robust voice and video capabilities in order to communicate with people around regardless of location for free. One downside is it’s only free for one device to connect to another so it isn’t the best option when you have multiple team members that need to all connect at once.
Join.me facilitates free meetings with up to 10 participants (one organizer plus nine viewers) with screen sharing and the option to record. To increase this limit, you can purchase join.me pro or enterprise. Pro/enterprise meetings allow up to 250 participants (one organizer plus 249 viewers). The enterprise version also integrates with Sales Force and gives you up to 100GB of cloud storage. One downside is that the phone option combined with screen sharing is often not in sync which can make people meeting from different devices feel behind or not on the same page with the rest of the group.
Dropbox is excellent for syncing and sharing files between computers and other users. It is simple to create file folders and share them with others. This is very useful for marketers to share marketing materials with different teams. It’s also ideal for backing up data because you can set folders to automatically synch. This is also convenient for making sure no one has outdated versions. Just be aware that compared to other cloud storage providers, Dropbox becomes fairly expensive for larger amounts of space.
Google has created a suite of tools which allows you to create and share documentation online using a web browser. One of the best features of this is to be able to be editing, suggesting, and commenting with multiple people regardless of location. With their hangout feature you can video chat, have screen sharing capabilities, and allow for recording as well. The downside is you can’t do any of it while not connected to the internet. Additionally with hangouts specifically it can lag and drop the calls periodically.
CustomShow is a presentation software program used mainly for businesses and is the result of bringing together design, management and the latest Cloud-based technologies. With over 40 years of presentation history, this software was created out of the presentation design agency, Sales Graphics. The software allows companies and organizations to build better custom branded presentations that look light years better than your typical PowerPoint presentations while still incorporating the important metrics and reporting needed for sales teams to track engagement. Key features include the ability to create customized and branded presentations while equipping teams with real-time content collaboration and rich media formatting in a fully cloud-based environment. The one downside is this software was created for medium to large businesses and thus isn’t the right solution for individuals.
Box features file-sharing capabilities that are easy to use, even if you are new to the service. Box allows you to set folder permissions, giving you complete control over what other users can do with your shared files which in my opinion sets it apart from Dropbox. The main downside is also pricing. Box’s storage plans aren’t as competitive as others, but the ability to work with permissions and ease of use may make it worth your time.
Penflip has been called “the GitHub for writers.” If you’re not familiar with GitHub, it’s a platform for saving your code and all your edits while allowing for collaboration. Similarly, Penflip allows writers to edit within the browser. Once you’ve completed, you can send a link to gather feedback which is nice to have version control with the revision history built right in. The main downside to Penflip is the pricing structure which is free for public projects but if you want to keep your writing private then you need to pay $8/month for 50 projects or $22/month for 150 projects. This shouldn’t be much of a drawback from a business perspective but it is something to keep in mind.
Did we miss your favorite tool? Tweet us @customshow with your comments! And if you are an enterprise business looking for more information on CustomShow, feel free to contact us here and we’ll be glad to give you more info and a free demo.