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Top Marketing Tools For Team Collaboration


In order for marketing teams to be effective, it’s important to have the ability and tools to collaborate effectively. Marketing is one of those segments that collaborates with multiple teams – from design to marketing and sales. In order to do this effectively, it’s important that you have the right set of tools. From project management software to team messaging apps, there are a wide variety of tools to choose from.

In this article, we will highlight some of the top marketing tools for team collaboration. Whether you are looking to streamline your workflow, improve communication, or increase productivity, these tools can help your marketing team work together more effectively. While many teams may use digital marketing tools that aren’t collaborative (such as Powerpoint, Keynote, ClearSlide, etc.) there are a variety of marketing tools that are designed to help teams collaborate.

Before getting to the list of marketing tools, a note on the team collaboration, for the purposes of this post, we’re defining team collaboration tools as teams that are working on content and have multiple people contributing regardless of location. These may include both internal and external teams who work remotely that are both interactive within their team and within other teams.

The top eleven marketing tools for team collaboration are:

1. Skype

This online app is a fantastic communication tool for businesses. It allows you to share your screen with the people you’re calling in addition to having robust voice and video capabilities in order to communicate with people around regardless of location for free. One downside is that it’s only free for one device to connect to another, so it isn’t the best option when you have multiple team members that need to connect at once.

2. facilitates free meetings with up to 10 participants (one organizer plus nine viewers) with screen sharing and the option to record. To increase this limit, you can purchase pro or enterprise. Pro/enterprise meetings allow up to 250 participants (one organizer plus 249 viewers). The enterprise version also integrates with SalesForce and gives you up to 100GB of cloud storage. One downside is that the phone option combined with screen sharing is often not in sync which can make people meeting from different devices feel behind or not on the same page with the rest of the group.

3. Dropbox

Dropbox is excellent for syncing and sharing files between computers and other users. It is simple to create file folders and share them with others. This is very useful for marketers to share marketing materials with different teams. It’s also ideal for backing up data because you can set folders to automatically synch. This is also convenient for making sure no one has outdated versions. Just be aware that compared to other cloud storage providers, Dropbox becomes fairly expensive for larger amounts of space.

4. Google (Documents and Hangouts)

Google has created a suite of tools that allows you to create and share documentation online using a web browser. One of the best features of this is to be able to be editing, suggest, and comment with multiple people regardless of location. With their hangout feature, you can video chat, have screen sharing capabilities, and allow for recording as well. The downside is you can’t do any of it while not connected to the spectrum internet. Additionally hangouts specifically it can lag and drop the calls periodically.

5. CustomShow

CustomShow is a presentation software program used mainly for businesses and is the result of bringing together design, management and the latest Cloud-based technologies.  With over 40 years of presentation history, this software was created out of the presentation design agency, Sales Graphics.  The software allows companies and organizations to build better custom branded presentations that look light years better than your typical PowerPoint presentations while still incorporating the important metrics and reporting needed for sales teams to track engagement. Key features include the ability to create customized and branded presentations while equipping teams with real-time content collaboration and rich media formatting in a fully cloud-based environment.  The one downside is this software was created for medium to large businesses and this isn’t the right solution for individuals.

6. Box

Box features file-sharing capabilities that are easy to use, even if you are new to the service. The box allows you to set folder permissions, giving you complete control over what other users can do with your shared files which in my opinion sets it apart from Dropbox. The main downside is also pricing. Box’s storage plans aren’t as competitive as others, but the ability to work with permissions and ease of use may make it worth your time.

7. Penflip

Penflip has been called “the GitHub for writers.” If you’re not familiar with GitHub, it’s a platform for saving your code and all your edits while allowing for collaboration. Similarly, Penflip allows writers to edit within the browser. Once you’ve completed, you can send a link to gather feedback which is nice to have version control with the revision history built right in. The main downside to Penflip is the pricing structure which is free for public projects but if you want to keep your writing private then you need to pay $8/month for 50 projects or $22/month for 150 projects. This shouldn’t be much of a drawback from a business perspective but it is something to keep in mind.

8. Teamwork

Teamwork is a team management software that makes team collaboration a breeze. Some of the features that make it a really solid tool for collaboration include board view, dashboards, Gantt charts, live chat, calendars & milestone tracking. Remote teams have been using Teamwork for collaboration for over a decade and their customers include the likes of Netflix, Paypal and Disney. Teamwork has a free plan with limited features, it’s paid plan starts at $10 per month.

9. Hive

Hive is a leading project management software trusted by thousands of teams, including those working in the marketing field. In addition to its comprehensive project management capabilities – including task management, time-tracking,  and resourcing – Hive is especially useful for team collaboration. Hive’s collaboration tools include native chat messaging, integrations with popular meeting tools like Zoom, and a built-in, collaborative note-taking app. It’s everything marketing teams need to work together and improve productivity.

10. Scribe

Scribe is both a browser extension and desktop application that turns any process into a step-by-step guide. All you need to do is click “Record” and conduct business as usual. Scribe will instantly capture each action you take, and then produce a list with instructions and screenshots for each step. Once complete, share or embed your Scribe into any CMS or knowledge base for seamless cross-training and collaboration. Marketing teams can both save time and strengthen the skill set of every single team member. One downside is that the desktop app and screenshot redactions are only available on paid accounts. However, prices are relatively low, with Pro costing $29 a month and Enterprise accounts charging at a customizable rate.

11. Messente

Messente – helps you and your team send personalize business messages across 190 countries. Key features includes messaging API for businesses to send pin codes, verifying phone numbers, two-factor authentication, status tracking. Messente enables businesses across the world to reach out to anyone on the planet with a mobile phone.

Digital marketing tools for team collaboration can greatly improve the efficiency and effectiveness of any marketing team. By streamlining workflow, improving communication, and increasing productivity, the use of marketing tools can help marketing teams work together more effectively and achieve their goals. Whether you are using industry leaders like Asana and Slack or newer tools like Notion and Twist, the right marketing tools can make a significant difference in the success of your team. As technology continues to evolve, it is important for marketing teams to stay up-to-date with the latest tools and technologies to ensure that they are able to work together effectively and deliver the best results for their clients.

Did we miss your favorite tool? Tweet us @customshow with your comments! We hope you find these marketing tools useful for your marketing stack.