We took to Twitter to ask what tips various experts may have on company branding in presentations. Check out the responses below and click on their name to go to their twitter profile.
1. Visual Storytelling- there’s a reason people say a picture is worth a thousand words. Use of appropriate images for both branding and messaging is key.
@CustomShow Visual StoryTelling is HOT! People have trained their brains to remember images vs. text. Images are critical to your success!
— John Sparks ツ (@IAmJohnSparks) March 19, 2014
2.Social media integration- adding your social media info is a great way to encourage audience engagement. For presentations to large groups of people a custom hashtag is a great way to get on the trending lists and bring in people who may not even be in attendance.
@CustomShow Include company Twitter handle & possibly a unique hashtag on presentation materials to empower brand ambassadors to share. 🙂
— Lauren Hug (@LaurenHug) March 19, 2014
3. Personality- consistent messaging that is true to your brand’s voice is imperative. Creatively integrating various elements other then text is a useful way of maintaining interest and engagement. Check out our blog on creative tips and tricks to make your presentation pop.
@CustomShow – Let your brand’s personality shine through. Creative consistency. Less text. More images. Engage your audience.
— Lucas Vandenberg (@TrojanLV) March 20, 2014
4. Present to your audience- If you’re presenting to Walmart, do you make your presentation look like Walmart, or do you make it look like your brand to try and stand out? The amount of effort required to have your presentation look like the client is huge and we’d be interested to hear if anyone has done this and if the ROI proved to be worth while. Regardless it is always a good idea to speak to your audience and keep it targeted to what will interest them.
. @CustomShow My tip: Make your presentation about your audience, their wants and needs not about you or your company.
— Graham Young (@youngmarkets) March 20, 2014
Got your own tweet tip? Join the conversation by tweeting us @CustomShow