18 Sales Enablement Software Tools To Boost Productivity & Sales

Sales are a key element of what makes business go round. While there are many tactics and advice surrounding effective selling, there are also tools that have been designed to encourage sales teams and increase overall productivity and impact. Out of the thousands of tools out there, here are 5 tools that we’ve found to be specifically designed around sales enablement and yield great results across departments.


salesforce logo

Salesforce is a cloud-based Customer Relationship Management (CRM) solution that includes customer service, sales force automation, partner management, marketing and campaign management. Salesforce is a flexible and proven software solution that leads to giving their customer’s great success in the cloud.

Key Features include file sharing, opportunity tracking, email and calendar integration, marketing campaign management and analytics. This solution is the most complete tracking system that we’ve seen that integrates with a litany of other tools keeping sales teams organized and producing results.


2. CustomShow


CustomShow is a presentation software program used mainly for businesses and is the result of bringing together design, management and the latest Cloud-based technologies.   With over 40 years of presentation history, the software was created out of the presentation design agency, Sales Graphics.  The software allows companies and organizations to build better custom branded presentations that look light years better than your typical PowerPoint presentations while still incorporating the important metrics and reporting needed for sales teams to track engagement. 

Key features include the ability to create customized and branded presentations while equipping teams with access to a slide library in a fully cloud-based environment. The software incorporates analytics, the ability to conduct web meetings, integration with Sales Force, all while customizing to your own brand standard. This software is perfect For Sales Professionals, Marketing Professionals, CEO’s, and Design Agencies.



hubspot logo

HubSpot is one of the most efficient marketing platforms in the digital marketing world. The set of tools that HubSpot equips you with is designed to help you not only generate leads, but additionally track their behavior.  HubSpot handles end to end online marketing and sales helping you generate more ROI for all the time and money that is spent through identifying key prospects.

Key Features allow you to publish across popular social networks, monitor analytics and then use their SEO tools to improve organic search rankings. They also provide prospect information, marketing automation, content marketing and lead management tools.



yesware logo

Yesware is a Gmail plugin that allows you to sell and track more effectively straight from your inbox. With email tracking, customizable templates, and CRM integration, Yesware produces real insights into both the customer and prospect reactions. This in turn leads to better targeting and higher productivity.

Key Features include the ability to manage your sales funnel from Gmail with Salesforce Sync, automatically synchronize between your inbox and CRM, and  share templates with your team. They also provide full reports/analytics and follow up reminders so that you never forget to follow up with anyone.



zoominfo logo

Zoominfo is a business information source for people who want to access accurate information on businesses, companies, and key decision makers.  This information is gathered from the same publicly available web sources that are searched by other major search engines like Yahoo and Google, and accessible to any person surfing the web.  



sharepoint loo

SharePoint is a team collaboration tool that enables you to modernize your on-premises infrastructure with SharePoint Server 2016, improving performance, reliability, and scale while providing a foundation for future innovation.  With Office 365, SharePoint Online offers enhanced security technologies, is easy to manage, and can be accessed from almost anywhere.  If you’re looking for a file sharing solution, SharePoint can help you achieve it.



formstack logo

With Formstack’s limitless data management software, you can use something as simple as an online form to create clarity for your business.  Formstack is an intuitive form building and online data management software that integrates with many other popular software tools.



marketo logo

Marketo is a marketing automation software platform similar to HubSpot.  What’s partially integrated in this platform includes Lead Management, Email Marketing, Consumer Marketing, and Customer Base Marketing.  Marketo has a really demo video that does a great job explaining the platform in greater detail: https://www.marketo.com/demo.  The platform has the ability to help increase search results with good keyword analysis, automated A/B split testing, and even great landing pages to testing messaging and many more.



pardot logo

Pardot is a B2B SalesForce integration that helps with automated email marketing, smart lead generation, lead management, and reporting/analytics.  It allows for CRM integration, manage and nurture leads, personalize the buyer experience with dynamic content, and even receive real-time sales alerts.


silverpop logo

Silverpop is a behavioral marketing platform that enables marketers to react to customer behaviors in real-time, deepen brand loyalty, and deliver meaningful customer experiences. Help sales teams to understand target prospects and motivate them through a variety of digital marketing channels.  




Mavenlink is an online project management software that gives your team a cloud-based solution for managing the entire project delivery lifecycle. Complete projects, track time, plan resources, and monitor financial performance — all in a single, user-friendly application.  Some of the features include managing budgets and timelines, track time and expenses, collaborate on tasks, create Gannt charts, and more – all in one place, integrating with existing software in your business workflow, and gaining insights with real-time reporting and metrics.



marketbridge logo

MarketBridge helps enterprise sales and marketing teams leverage predictive analytics, personalized content, and technology to grow revenues.  MarketBridge solutions were developed with the sales and marketing funnel in mind, with a goal to connect marketing investments to sales productivity. Leverage marketing automation, analytics, and CRM to accelerate revenue growth and reduce cost-of-sales.



hoopla logo

Motivate, recognize, and engage your employees with live, interactive data and communication. Clear goals. Improved performance.  Have fun customizing your channels and driving the right behaviors.  You can translate business goals into contests and leaderboards that motivate performance, recognize completion of milestones in real-time, track sales stats, leaderboards, and challenges from mobile devices, and even integrate with CRM tools.



leveleleven logo

LevelEleven is a Sales Activity Management system that generates immediate ROI, by getting more out of your significant investment in Salesforce and your sales team.  LevelEleven is also considered a sales performance platform that helps organizations increase the capacity of their sales teams with real-time visibility into day-to-day performance. The solution defines key sales behaviors and keeps sales teams on track with daily, weekly, and monthly goals.



pipeliner logo

Pipeliner has moved well beyond the concept of a standard CRM dashboard to far more targeted and innovative ways of delivering instant intelligence to the user. Includes 5 basic powerful components, all in a single view:

  1. Activity Stream
  2. Target Overview
  3. Notifications
  4. Suggestions
  5. Business Overview

Along with Pipeliner’s advanced filtering and profiling capabilities, Navigator immediately helps the user cut out the noise, easily navigate complexity and focus immediately on what is most important.




Demochimp is now known as Concensus.  DemoChimp automates the product demo, effectively accelerating the sales process. Discover and engage decision-makers by gathering data about who is involved, what’s important to them, and who they shared it with.



gotomeeting logo

GotoMeeting is another cloud based conference maker that enables people from around the world to meet and conduct meetings through the web.  Great tool for sales people who can be in front of their prospect, but can just as efficiently pitch them or share their solutions over the internet.  



join.me logo

Join.me is probably the faster growing conference meeting software that is cloud based.  With its seamless integration and ease of use, you can utilize for free and conduct meetings with up to 10 people at no charge.  It’s biggest competitor gotomeeting has lost market share due to the cost of utilizing the platform.  


Appropriately placed videos can be a valuable asset to any sales team. It’s important to not let the material you choose to show detract from the sales message, but if it further conveys your point, it can be a nice break for your audience to watch/listen to someone else for a few minutes. The presentation software that you use to present that video can either make or break this because if your video isn’t loading or is buffering this can be a distraction as well. Be sure to test out the video beforehand preferably at the location where you will be giving it so that you can be certain that it works.

Website: www.salesgraphics.com

With every good presentation is a good presentation builder that fit the intricacies and identity of your organization. At CustomShow, we believe our presentation software can do just that. View the power of CustomShow in the video below:

For more ideas, check out this slideshare below: 

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