We took to twitter this week to ask the experts the following question: “Should you brand a presentation as you or as your client?” For example, if you’re pitching a product/idea to WalMart do you brand it as your company or in the style of WalMart? Check out what these experts from around the world have to say.
1. Ed Fidgeon Kavanagh– Chief Presentationist at Clear Presentation Design in Dublin
2. Cory Jim– CEO and Founder of Empowered Presentations Design Firm in Hawaii
@CustomShow If you are presenting on behalf of the company, the pres should be branded as such. If you are branding yourself then do so.
— Cory Jim (@coryjim) April 1, 2014
3. Krishna Lakkineni– President of ROI Media Works in Canada
4. M62.net– Global leader in presentation effectiveness out of Liverpool
5. Brett Relander– Digital marketing consultant out of Dallas, TX
6. Shellie Haack– Presentation designer and PowerPoint wrangler out of Chicago, IL
General consensus seems to be that it’s generally good to remain true to your brand. While it does depend on the presentation, the amount of effort required to have your presentation branded like the client is huge and in our experience the ROI hasn’t proved to be worth the time.