Blog Details

24 Sales Statistics & Presentation Data You’ll Be Amazed By


At CustomShow, we believe data and statistics speak volumes about behavior and how people should react or proceed in specific directions.  Our sales enablement and presentation software tools is meant to bring together sales, marketing, and design teams to improve their close rates and create presentations that impress decision makers and elevate their brand.

Far too often companies neglect the importance of the presentation and choose not to make investments in tools that will improve conversions and productivity.  So, we thought we’d offer up some statistics that are great to know at the sales, nurturing, and presentation stages.

25 Sales Statistics & Presentation Data

Salespeople & Managers

Guy shows document

The best times to email prospects are 8:00 AM and 3:00 PM – Getresponse

The best time to cold call is 4:00 PM – 5:00 PM. The second best time is 8:00 AM – 10:00 AM.  The worst times are 11:00 AM and 2:00 PM. – and Kellogg School of Management

Thursday is the best day to prospect.  Wednesday is the second-best day.  Tuesday is the worst day. –

Top sellers use LinkedIn 6 hours per week – Jill Konrath

In 2007 it took an average of 3.68 cold call attempts to reach a prospect.  Today it is 8 attempts. – TeleNet & Ovation Sales Group

The average salesperson only makes 2 attempts to reach a prospect. – Sirius Decisions

Only 2% of cold calls result in an appointment.  Lesson: Find new ways to reach decision-makers. – Leap Job

The average appointment setter makes 8 dials per hour and prospects for 6.25 hours to set 1 appointment. – Ovation Sales Group

The early bird gets the worm.  50% of sales go to the first salesperson to contact the prospect. –

Email marketing has 2X higher ROI than cold calling, networking, or trade shows. – MarketingSherpa

91% of customers say they’d give a referral.  Only 11% of salespeople ask for referrals. – Dale Carnegie

According to a Qvidian 2014 Sales Execution Survey, 88% of missed opportunities were caused because sales couldn’t find or leverage internal resources.

Lead Nurturing Statistics

Entrepreneur businessman

If you follow up with web leads within 5 minutes, you’re 9 times more likely to convert them –

Nurtured leads make 47% larger purchases than non-nurtured leads. – The Annuitas Group

After a presentation, 63% of attendees remember stories. Only 5% remember statistics. – Chip & Dan Heath

80% if sales require 5 follow-up phone calls after the meeting. 44% of salespeople give up after 1 follow-up call. – The Marketing Donut

Companies that Excel at Lead Nurturing Generate 50 Percent More Sales-Ready Leads at 33 Percent Lower Cost –

Companies that nurture leads make 50% more sales at a cost of 33% less than non-nurtured leads. (Forrester Research)

There’s also the fact that 63% of people requesting information on your company today will not purchase for at least three months – and 20% will take more than 12 months to buy. – Marketing Donut

87% of B2C marketers use email automation as part of their marketing

Presentations Data

Young team leader

Visual are processed 60,000 times faster in your brain than text.  Lesson: use more visuals in your presentations. – Neo Mammalian Studios

When asking sales managers the question, “How confident are you that you have accurate visibility into the activities of your sales force and their correlations to sales outcomes,” 12% are not at all confident and 42% are somewhat unconfident. – Forrester Research

The top capabilities sales leaders identify in a system to enable and/or improve the interaction between salespeople and buyers are that it: Is easy to use (58%); Makes information easily accessible cross-platform; (52%) Produces real-time metrics about the activities of a salesperson so leaders can proactively diagnose and remedy any issues in the sales cycle (52%). – Forrester Research

Nearly 57% of B2B prospects and customers feel that their sales teams are not prepared for the first meeting. – IDC 

Consumers are up to 85% more likely to buy a product or service after watching a video.  Lesson: use more video in your presentations

The sales process really does start with outreach and then continues with nurturing.  But in order to put all of that hard work “to work”, you must invest in sales enablement tools and sales presentation software to improve productivity and allows your sales team to shine in meetings with decision makers.  The statistics above prove this case.

Every good presentation is a good presentation builder that fit the intricacies and identity of your organization. At CustomShow, we believe our presentation software can do just that.