7 Features that Help Sales & Marketing Work Together on Presentations

While sales teams are frequently the ones giving presentations, marketing is generally the team that initially creates them. Sales and marketing are focused on the same goal: to grow business. In order to do this, they each approach that goal differently. Presentation makers on one team may try to solve a problem that ends up creating more problems for the other team. Marketing’s control of brand and message and often inhibit sales’ flexibility while the sales team’s on-the-fly customization can affect the company’s brand and message. It is important to consider what elements are most important to you and your organization by bringing sales and marketing together to cohesively deliver on those elements.

Marketing and sales are both imperative to the task of growing a business and whenever the teams need to work together, a solution that serves both teams equally is important. Sales often doesn’t care if presentations are off-brand because their focus is speed of response and customization. Marketing’s focus is on the company brand and message thus wanting a beautifully designed presentation. On the other hand, speed and volume drive sales motivations.

While there are several presentation tools that focus on enterprise sales and marketing teams, here are 7 features and functions that can help those two teams work together.

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Sales Enablement Best Practices & Solutions For Any Company

Sales enablement is a term now utilized and implemented by many companies.  Sales enablement is meant to equip one’s salesforce with the proper equipment, training, and education to improve sales productivity and effectiveness.  Sales enablement is meant to encompass the activities and programs utilized across a company to align best practices for the success of the sales team.  While many companies have built their own sales enablement process, there remains overarching sales enablement best practices that most companies with dedicated sales reps should adhere to.


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Alternative To SlideRocket Or Clearslide

Now that SlideRocket has officially merged with ClearSlide, we are seeing many conversations on the social media airwaves surrounding the problems that businesses are having with this change.  People used SlideRocket for a variety of reasons, and now that SlideRocket has officially shut down (as of December 31st), many are left searching for SlideRocket alternatives.

A key life skill is learning to choose the appropriate tool for a job. Less comprehensive tools are needed for some situations, whereas more precise and customized tools are required for advanced specializations.  Similarly, different individuals and teams require different tools—whether working with a team of two or two-thousand. At CustomShow, we recognize that there are many different types of presentations– and that not all needs are met by every presentation service.  For those who are looking for  high-level collaboration and design features in online presentation software, there aren’t many options out there.  That is why we created CustomShow.


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Sales Presentation Skills Tips & Awesome Blogs – Experts Weigh In

As a follow-up to our industry roundup, we like to have sales and marketing experts discuss the opportunities and challenges they face with their clients around sales and marketing presentations.  At CustomShow, we believe presentation software is critical to creating effective presentations.  But the fundamentals and know-how of the actual meat and potatoes can go a long way.  We have a great lineup who responded to 3 questions we posed to them. (more…)

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Avoiding “Death by PowerPoint!” – Other Options

Are you tired of using PowerPoint (PPT) in your business? Do you see people’s eyes glaze over when you need them to intake information that is vital to your business? Does it bother you that even when you think of creative ways to convey information, you’re limited by the software itself?

Interestingly, “PowerPoint alternative” is a term that is searched online nearly two-thousand times monthly.  So if you answered yes to any of the above questions, you are certainly not the only one who feels this way— and you will be glad to know that an excellent option exists. (more…)

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