Images and charts can help organize the message but they aren’t enough. The best presentations show and don’t tell.
Tips on leveraging video during a live sales presentation to engage your audience, generate a lasting impression and prompt the desired action.
Presentations have lots of problems, that much we all know. And there are lots of different tools out there to solve them. The first question you have to ask as you look at these tools, however, is: which presentation problem is this software solving? And then the follow-up question is: is that really the problem I’m trying to solve?
When we look at the problems with presentations today, we can break them down into three main areas:
- Design: The “Better-Looking PowerPoint” Problem
- Management: The “Where’s the Latest Deck” Problem
- Delivery: The “How Do I Email This” Problem
With the explosion of Cloud-based software tools available to businesses and individuals today, many of these problems are being solved. Most of the time, however, these software tools are built to just solve one of these problem areas.
With all the talk of sales productivity and sales tools in the market today, it’s worth looking at how presentations fit into the overall discussion of sales productivity. While sales productivity from an organizational standpoint includes a wide range of activities and tools, presentations can be the critical point in the process where “the rubber meets the road” in B2B business.
Has this ever happened to you? We've seen it happen too many times in real life, which is why we ended up building our own PowerPoint alternative. To set up…