Sales Engagement Platforms – What They Are & How They’re Critical To Sales

We know that sales enablement has been around for some time.  Sales Enablement is the systematic approach to increasing sales productivity, by supporting reps with the content, training and analytics they…

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Increasing Sales & Conversions At Each Step Of The Sales Process

Sales Marketing Funnel

Whether you are in sales or marketing, creating opportunities to improve conversions at each step of the funnel is vital to one’s productivity and success in generating more leads and ultimately more revenue.  Sophisticated marketers now use social media to create more opportunities while more of the old school sales people leverage their own tricks to ensure they stay in front of prospects and give themselves more opportunities entice them by one’s product or service.

Increasing conversions at each stage of the funnel can have multiplier effects at each stage so creating more ways to improve conversions can have lasting effects on one’s pipeline of prospects.  At CustomShow, we’ve developed what we consider to be the standard sales process for most business to business professionals.  Here is our partial list of things you can do to give yourself more chances to succeed.

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