B2B Sales Presentation Strategy Ideas: Interview With BrightCarbon

At CustomShow, we’re really good at creating a presentation software that works for sales and marketing teams.  We understand powerpoint alternatives are really what’s needed to make the sale for organizations.  But on the other side of our software is presentation design experts who understand how to design beautiful presentations that achieves the objectives of the company.  So we decided to go outside of our own firm and reach out to the guys at BrightCarbon.  Richard Goring is a managing partner with the firm as well as a co founder.
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How To Make A Presentation: The Importance of Delivery

Earlier on our blog we featured the four keys to a great presentation. These four elements are Content, Design, Structure and Delivery. Today we’re going to highlight the important aspects of the delivery and ultimately how to make a presentation great.

We have been building and delivering presentations at CustomShow for over a decade and at Sales Graphics for 40 years before that, so we’ve seen our share of presentations. Over the years it’s become clear what works – and what doesn’t. So here are several keys of delivery that we have observed over the years.
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The Value of StoryTelling in the Sales Presentation Process

In a story, you provide the context to customers and can drive points home harder. Through stories, facts and raw data gain meaning. Stories are how we best learn and visualize information. They simplify and clarify even the most complex information. They can hook an audience with emotion. Additionally, stories help people remember what they've heard.

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