Zombies are Eating Your Company!

Originally posted on LinkedIn. That presentation with outdated data and old branding? The PowerPoint presentation that was “Frankenstein’d” together with last year’s product inventory and

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The Value of StoryTelling in the Sales Presentation Process

In a story, you provide the context to customers and can drive points home harder. Through stories, facts and raw data gain meaning. Stories are how we best learn and visualize information. They simplify and clarify even the most complex information. They can hook an audience with emotion. Additionally, stories help people remember what they’ve heard.

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